xoxo

what is it about gossip girl that turns me into a 13 year old girl?

there is something that comes over me whenever i see an ad, commercial or magazine with one of the stars plastered on it. it comes from deep inside and bubbles through my body exploding through me like a thousand moon beams. that is the feeling of love my friends. i love gossip girl.

i don't think it is simply the story lines saturated with teenage sex, angst and back stabbing. though, who doesn't want to know if dan and serina will break up for good this time, or if blair and chuck will face the fact that they're in love and perfect for each other. will nate fully realize that family is more important than money and dump the hagged out twin peaks biatch? I WANT TO KNOW!

it has to be more than the amazing clothes they parade around in. changing outfits for every scene whether it makes sense in the story line or not... they KNOW all we want to do is stare are their pretty bodies clad in even prettier outfits.

does it have something to do with the social commentary on wealth, privilege and power? no... they aren't that good.

i think it may have something to do with the fact it's a cultural phenomenon. i know i know, gossip girl? yes! NO ONE WATCHES THIS SHOW, at least according to the ratings. but EVERYONE IS WATCHING THIS SHOW online and through itunes. they also have the most powerful tool at their fingertips - word of mouth. everyone talks about this show like these kids work and play in their everyday lives.

gossip girl is setting precedent for the next wave in tv/media. maybe i'm making a bigger deal of this show than i should, but for real, it's traversing uncharted territory. i want to know what these trustifarians will do next. and i want to know how this show will utilize new marketing/advertising/media tactics.